Post by account_disabled on Jan 22, 2024 3:30:56 GMT
AI can help do 45-50 percent of the work, but human-written content is still important for impact, engagement and conversion. The year 2023 saw some amazing discoveries and technological advancements that completely changed the digital marketing business. It looks like 2024 will be an exciting year. AUGMENTED REALITY Augmented reality (AR) will continue to shape advertising strategies in 2024, with marketers capitalizing on the power of bridging the digital and real worlds. The AR market is expected to grow from $25.1 billion in 2023 to $71.2 billion in 2028 . In 2024, we can expect to see an increase in the number of brands using augmented reality in their marketing. GENERATIVE AI+ HUMAN CONNECTION Relying only on artificial intelligence (AI) to create content in 2024 will not be enough.
If organizations want to engage with their customers, generate Job Function Email Database great leads, and tell their stories, AI can help with 45-50 percent of the work, but human-powered written content will be essential for impact, connection, and conversion. Additionally, user-generated content (UGC) has become a useful resource in the era of social proof. If you want to reach discerning Gen Z and Millennials, user-generated content is the way to go in 2024. UGC has proven its ability to create strong communities and meaningful connections between businesses and users. A prime example is the miraculous impact of user-generated content on the AdLift campaign for Tynker , the world's leading K-12 creative coding platform. Tynker was able to connect with its large creative community by optimizing user-generated content. This not only improved the platform's SEO, but also helped its discovery. INTELLIGENCE Did you know that 53% of consumers are more likely to buy from a business they can contact directly? In today's fast-paced environment, where people expect quick answers and solutions, this level of efficiency has become essential.
Companies that look to incorporate AI into their customer service plans will not only keep up with the latest digital marketing trends in 2024, but will also be meeting core customer needs. As we enter 2024, AI-powered conversational marketing is no longer a fad; it turned into a real turning point. AI-powered chatbots are actively changing the way organizations interact with customers, speeding up problem resolution and saving valuable time. By intelligently processing and responding to queries, these chatbots keep your consumers happy and increase loyalty. PREDICTIVE ANALYSIS Predictive analytics leverages AI's enormous ability to filter through vast amounts of historical data. This analytical prowess allows organizations to anticipate and predict future consumer behavior with previously unimaginable accuracy. Predictive analytics is the compass that allows businesses to confidently navigate an unpredictable market landscape, whether the goal is to anticipate sales trajectories, recognize projected rates of staff attrition, or remain sensitive to the intricacies of the next big market trend. VIDEO MARKETING DOMINANCE In 17, people will watch an average of 2,023 hours of online video per week.
If organizations want to engage with their customers, generate Job Function Email Database great leads, and tell their stories, AI can help with 45-50 percent of the work, but human-powered written content will be essential for impact, connection, and conversion. Additionally, user-generated content (UGC) has become a useful resource in the era of social proof. If you want to reach discerning Gen Z and Millennials, user-generated content is the way to go in 2024. UGC has proven its ability to create strong communities and meaningful connections between businesses and users. A prime example is the miraculous impact of user-generated content on the AdLift campaign for Tynker , the world's leading K-12 creative coding platform. Tynker was able to connect with its large creative community by optimizing user-generated content. This not only improved the platform's SEO, but also helped its discovery. INTELLIGENCE Did you know that 53% of consumers are more likely to buy from a business they can contact directly? In today's fast-paced environment, where people expect quick answers and solutions, this level of efficiency has become essential.
Companies that look to incorporate AI into their customer service plans will not only keep up with the latest digital marketing trends in 2024, but will also be meeting core customer needs. As we enter 2024, AI-powered conversational marketing is no longer a fad; it turned into a real turning point. AI-powered chatbots are actively changing the way organizations interact with customers, speeding up problem resolution and saving valuable time. By intelligently processing and responding to queries, these chatbots keep your consumers happy and increase loyalty. PREDICTIVE ANALYSIS Predictive analytics leverages AI's enormous ability to filter through vast amounts of historical data. This analytical prowess allows organizations to anticipate and predict future consumer behavior with previously unimaginable accuracy. Predictive analytics is the compass that allows businesses to confidently navigate an unpredictable market landscape, whether the goal is to anticipate sales trajectories, recognize projected rates of staff attrition, or remain sensitive to the intricacies of the next big market trend. VIDEO MARKETING DOMINANCE In 17, people will watch an average of 2,023 hours of online video per week.