Post by account_disabled on Feb 27, 2024 3:07:57 GMT
The source of that concern stemmed from the fact that such a thing should be easy to manage but it goes deeper than that. Success with content is predicated entirely on your ability to consistently produce content that engages resonates and adds value to your audiences lives. And if producing that is the single biggest barrier then we have a problem You see investment in content is a waste of money if you dont have a welldesigned plan to deliver constant content. It doesnt matter how brilliant your campaigns are if your audience has no other content to come back to and engage with.
And this is where the constant content plan comes in... Constant content Kazakhstan Phone Number List The concept is a simple one no content plan is complete unless its based around delivering content consistently. To do this requires a focus on strategy not just on a few blog posts and the odd bigger campaign. The best way to explain this is to visualize it in a different way. Below youll see a simple diagram to throw light on my point. Here we can see how a campaignled strategy exposes holes in your plan. While we have plenty of activity going on in both our owned and earned channels the issue is what goes on between large content launches. Where do those people go during those periods of inactivity.
How do we keep them engaged when theres no central content hub to pull them into see often especially from larger brands where budgets allow for more creative content campaigns to be run regularly and heres why it doesnt yield positive ROI. As human beings we like variety. To keep us hooked content delivery needs to reflect this. Campaigns need to be designed as part of a whole becoming a peak content moment rather than the only content moment pulling new audiences back to the constant content activity going on at the center of brand activity. You see.
And this is where the constant content plan comes in... Constant content Kazakhstan Phone Number List The concept is a simple one no content plan is complete unless its based around delivering content consistently. To do this requires a focus on strategy not just on a few blog posts and the odd bigger campaign. The best way to explain this is to visualize it in a different way. Below youll see a simple diagram to throw light on my point. Here we can see how a campaignled strategy exposes holes in your plan. While we have plenty of activity going on in both our owned and earned channels the issue is what goes on between large content launches. Where do those people go during those periods of inactivity.
How do we keep them engaged when theres no central content hub to pull them into see often especially from larger brands where budgets allow for more creative content campaigns to be run regularly and heres why it doesnt yield positive ROI. As human beings we like variety. To keep us hooked content delivery needs to reflect this. Campaigns need to be designed as part of a whole becoming a peak content moment rather than the only content moment pulling new audiences back to the constant content activity going on at the center of brand activity. You see.